Challenge:
In 2019, Vela Restaurant opened its doors in Hartbeespoort as a contemporary Portuguese dining destination. Tasked with creating a brand from scratch, C & S was approached to develop an identity that embodied the concept of “where fine meets fun,” blending top-quality cuisine with a vibrant, engaging atmosphere.

Solution:
C & S crafted a cohesive brand identity that captured Vela’s unique mix of sophistication and playfulness. From logo design and menu aesthetics to interior branding, every detail reflected the restaurant’s ethos. A visually stunning website was developed to showcase the brand and simplify reservations, while a dynamic social media strategy brought the Vela experience to life online. Comprehensive marketing efforts, including digital campaigns, local press, and influencer collaborations, ensured Vela quickly became a must-visit destination.

Results:
The branding and marketing strategies firmly established Vela as a premier dining spot in Hartbeespoort. Social media engagement soared, foot traffic steadily increased, and Vela earned a reputation for delivering an exceptional dining experience that perfectly balances fine dining with a fun, welcoming vibe.