Challenge:
Rennies Travel approached C & S to completely revamp their advertising strategy across all touchpoints. The key challenge was to breathe new life into their leisure division, which was struggling to stand out and inspire its audience in an oversaturated market.

Solution:
C & S conducted an in-depth brand review, identifying the need for a sensory-driven approach to rebranding. The leisure division was transformed with a new identity, “Feel Your Destination,” focusing on emotional and experiential connections. This was supported by a website redesign featuring immersive, sensory-rich content and a user-friendly interface. A holistic marketing strategy was also developed, integrating digital campaigns, interactive ads, and experiential events to amplify the brand’s new ethos.

Results:
The rebranding elevated Rennies Travel’s market position, with the sensory approach resonating deeply with consumers. Engagement across platforms increased significantly, travel bookings saw a notable rise, and customer satisfaction and loyalty improved, proving the success of the new strategy.