Rennies BCD Travel / Rennies Travel Experience (RTE)
CHALLENGE
Rennies Travel approached Creative & Stuff to overhaul their advertising strategy across all 360 degrees of engagement. The primary challenge was to rejuvenate its leisure division, which was struggling to capture and inspire its target audience in a saturated market.
SOLUTION
Rennies Travel approached Creative & Stuff to overhaul their advertising strategy across all 360 degrees of engagement. The primary challenge was to rejuvenate its leisure division, which was struggling to capture and inspire its target audience in a saturated market.
EXECUTION
Brand Rebirth
The leisure division was rebranded with a new identity that emphasised sensory experiences, inviting consumers to “Feel Your Destination”. This approach differentiated Rennies Travel from competitors by highlighting emotional and experiential aspects rather than just destinations and prices.
Website Redesign
The Rennies Travel website underwent a total rebuild to align with the new branding. It was enhanced with rich, sensory-focused content, interactive elements and user-friendly navigation – all designed to immerse visitors in potential travel experiences.
Marketing Strategy Development
Creative & Stuff designed a holistic marketing strategy that integrated both digital and traditional advertising channels. The strategy included targeted social media campaigns, interactive online advertisements and experiential marketing events – all crafted to amplify the new brand ethos and engage consumers on multiple levels.
RTE Website
We support the Rennies Travel Experience brand with a high-performing, modern website built to inspire travellers and drive conversions. The platform is visually engaging, easy to navigate, and structured around core travel categories—ensuring users can effortlessly discover packages, promotions, and travel insights.
The site is optimised for speed, SEO performance, and seamless browsing across all devices.
SEO strategy
Our SEO strategy focuses on strengthening RTE’s organic visibility across key travel-related searches.
By optimising on-page content, refining metadata, improving technical structure, and aligning with search intent, RTE now ranks organically on page one for high-value terms such as:
“school holiday travel deals”
This improved visibility drives sustained, qualified traffic and increases brand authority in the competitive travel market.
Blog / Article Examples
Content plays a crucial role in RTE’s digital ecosystem.
We produce well-researched, SEO-optimised blog articles that educate, inspire, and guide travellers—while also boosting organic search performance.
Our content strategy supports:
● Travel insights and destination features
● Seasonal promotions and travel tips
● Keyword-driven articles that improve discoverability
These articles enhance user engagement and drive consistent traffic through valuable, relevant content.
Conclusion
The collaboration between Rennies Travel and Creative & Stuff successfully transformed the travel agency’s leisure division into a vibrant and appealing brand. By reimagining the brand’s approach and focusing on sensory experiences, Rennies Travel has repositioned itself as a leader in creating memorable and engaging travel experiences, paving the way for future growth and success in the leisure travel market. Creative & Stuff now also manages all corporate marketing / advertising functions.
